Platform guides

Listing photo requirements, platform by platform

Same unit, same shoot — but each portal crops, compresses, and ranks your photos differently. Here's what each one expects.

The short answer

Shoot once, at full resolution, in landscape, with everything lit — that set works everywhere. Then adapt per platform: Zillow and Rentfaster reward complete galleries, Airbnb ranks on the cover photo, Facebook Marketplace crops near-square and compresses hard, and Craigslist caps how many images you can post at all.

Zillow

Landscape, high-resolution, and heavily gallery-driven — the first photo does most of the work.

Airbnb

Horizontal, high-resolution, and ranked on the cover photo — Airbnb explicitly rewards good imagery.

Facebook Marketplace

Square-ish crops in the feed, aggressive compression, and a mobile-first audience.

Craigslist

A hard image cap and small display sizes — every slot has to earn its place.

Rentfaster

Canadian rental portal with a gallery-heavy layout and amenity filters that reward complete sets.

What every platform wants

  • —Landscape, full resolution. Every portal downsizes; none of them upsizes. Upload the original file from your phone.
  • —Consistent white balance. A gallery that jumps between orange and blue rooms looks like photos of three different apartments.
  • —Walkthrough order. Entry, living, kitchen, bedrooms, bath, then amenities. Renters build a mental floor plan from the sequence.
  • —Amenity photos. Parking, laundry, storage, balcony, yard. Unphotographed amenities are disbelieved amenities.
  • —No text overlays or watermarks. They read as syndicated or spam content and some platforms suppress them.
  • —Honest images. Corrected light and geometry are fine. Added furniture and erased damage are not, and every major platform's terms say so.

Platform specs change without notice. Treat these pages as a starting point and confirm against the uploader in the platform itself before a big shoot.

One shoot, every platform

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